Our project examines greenwashing in the fashion industry, using H&M as our case study. We collected information about the company’s sustainability claims, including their eco-friendly collections, and compared them against independent reports and external criticism. Our analysis focused on whether H&M’s actions genuinely match their marketing, and we found notable inconsistencies between what they promote and their actual environmental impact.
Within our team, each member took on a defined role. Salma was responsible for researching H&M’s practices, contributing to the written report, and actively participating in team discussions. Felicia managed project coordination, writing weekly progress updates and distributing tasks among the team. Jihane focused on the conceptual foundation of the project – defining greenwashing, understanding how it operates, and identifying its specific manifestations in the fashion industry. Samia contributed by sharing ideas and providing support across the team’s work.
Our main objective was to understand how greenwashing functions and how companies can shape consumer perception through strategic marketing. Through this project, we developed skills in research, critical analysis, and teamwork. Most importantly, we learned to evaluate sustainability claims with a critical eye, and to recognize why transparency and evidence are essential when assessing any company’s true environmental responsibility.
Lasă un răspuns